Suit Up!!
Its an expression that Barney, from How I met your Mother (one of my favorite sitcoms) often says. Was going through daily RSS, when I came across this … a jacket for geeks who cant make their own...
View ArticleIdea – Adapting or Confusing?
You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel...
View ArticleAmateur blogger
I have decided to use my fledgling blogging talents (ahem!?! or so to speak ) for making some money. There are quite a few blogs out there which pay good money for guest bloggers to write posts for...
View ArticleZoozoo!
Buzz behind Zoozoos – Everyone is talking about Zoozoo these days. Even me for that matter!! And you know what this is creating my friends? Its creating a buzz … a buzz unlike any other in the market...
View ArticleBMW Used Cars Ad
I realize that the ad is using sex to sell itself, but its still brilliant!!
View ArticleValuation of Tanishq Gold Harvest Offer
If you are in India and watch Television, then you surely must have watched this ad – The ad is targeted towards working women who take charge of their lives and planning their future on their...
View ArticleWill you advertise with this site?
I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When...
View ArticleSex in Advertising
If you have seen the latest GoDaddy Ads, then you will understand what I am talking about. I had posted this great Ad from BMW which uses sex but pulls it off quite nicely. Having said that, now take a...
View ArticleCreating a Kickass Campaign #LikeAGirl
At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding. The...
View ArticleResponsibility and Liberty in Advertisements
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t...
View ArticleBilkul Pakka ads by Flipkart are brilliant
The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.
View ArticleClik here to view.
Enlightenment at 60% Discount
I did not realize that it can be bought, and that too at a 60% Discount. E-commerce for the soul. PS – Now please don’t be pedantic and point out the obvious :)
View ArticleClik here to view.
Google launches Machine Learning for AdSense
Google AdSense has been around for more than a decade and a half now, this along with DoubleClick for Publishers allows website owners to monetize their traffic. One of the key challenges in this was...
View ArticleClik here to view.
Are we over zealous on Remarketing?
One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing...
View ArticleAMP and Advertising
This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and...
View Article
